About Us_The 14th Pet Fair Beijing

Exhibition Overview

Exhibition Name : The 14th Pet Fair Beijing
Exhibition Site : China International Exhibition Center (Shunyi Hall)
Exhibition Time : 2027.3.11-14

PET FAIR BEIJING (referred to as "PFB")is the premier industry event in the capital, connecting the domestic market with the Asia-Pacific region. Since 2014, it has grown into a globally influential platform and the year,s first integrated hub for brand launches, B2B trade, and industry networking. In 2024, a strategic partnership with PET FAIR ASIA further strengthened its ecosystem.

The 14th PFB will take place from March 11–14, 2027 at the China International Exhibition Center (Shunyi Hall). Driven by a renewed vision, the fair will leverage innovation to capture new consumer-driven opportunities, achieving a comprehensive upgrade in branding, scale, and services. Positioned as the bellwether event for China's pet industry, it is committed to advancing high-quality growth and leading enterprises toward greater success.

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Exhibition Space
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Events & Conferences
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General Visitors

Event Highlights

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Kick-off Show of the Year
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Industrial Cluster
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Full Industry Chain
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B2B + B2C
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Global Reach

The Premier Sourcing Destination for Pet Industry Professionals Nationwide

VISITOR DEMOGRAPHICS BY REGION
PROFESSIONAL VISITOR CATEGORIES
PRODUCT INTERESTS
ANNUAL PROCUREMENT AMOUNT
INTERNATIONAL VISITORS
VISIT PURPOSES

Strategically positioned at the heart of North and Central China's pet manufacturing clusters and adjacent to the Northeast's key zones.

LOCATION

Based in Beijing, China's political and cultural center, we serve mar-kets nationwide and beyond, with premier access to the nation's key resources in industry regulation and talent development.
INDUSTRIAL CLUSTER

Exclusively benefits from multiple industrial clusters across North, Northeast, and East China, including production bases and breeding centers.

Full coverage of the entire industrial chain resources
One-stop view of the entire pet industry ecosystem

Industry Compass: Exploring EmergingTrends

The 7th China Pet Industry Development Summit

Bringing together global experts and industry leaders, the summit will explore futuretrends and innovation pathways for the pet sector. Exclusive industry reports will provideinsights to support growth and strengthen the entire value chain.

Networking Banquet: Building a Hub for Exchange

2027 National Pet Industry Distributors & Agents Gala Dinner

Over 1,500 channel partners will be onsite, creating the most influential B2B platform inthe pet industry. Exhibitors can engage in targeted matchmaking, private meetings, andface-to-face negotiations, making this the industry's must-attend annual event.

Innovation Speech: Rebuilding the Industry’s Future

2027 Kick-off Speech: LUMI – "Turning the Lights On"

From breeding, lifestyle, and grooming to funeral services, healthcare, pet schools, and fitness programs—new business models are emerging everywhere. In the face of this transformative wave, how can we grasp the core and navigate the future?
In a TED-style talk, leading thinkers and industry pioneers share forward-looking insights and practical wisdom. Cut through the noise, see what’s next, and explore the vast opportunities—and winning strategies—in the pet economy.

Visionary · Series Pet Circle Forum

Covering the entire industry chain of the pet industry, through innovative conferences and resource docking, accurately linking upstream and downstream, empowering brand cooperation and ecological integration. Based on the policy advantages of Beijing, interpret industry trends, and assist in market forecasting and risk avoidance.

【Medical】The 8th China Pet Preventive Medicine Forum
【Grooming】The 5th China Pet Grooming School Principals Summit Forum
【Cross-border】2027 The Road to Going Global · Pet Industry Cross-border E-commerce Forum
【Brick-and-Mortar】2027 China Pet Hospital Operation and Development Forum
【Brick-and-Mortar】New Forces of Exotic Pets · Store Traffic Summit
【Breeding】2027 China Pet Breeding Summit (Dogs, Cats & Exotic Pets)

International Competition

International Cat Breed Competition
International Rabbit Breeding Competition

DUAL B2B + B2C MODEL

Offering professional B2B trade procurement negotiations forthe pet industry while opening consumer experience scenarios(B2C), offering a one-stop solution for partnerships, customergrowth, and market testing.

B2B high-level commercial docking

15,000+ Exhibiting pet brands Brand promotion, new product launch, channel expansion, distributors/chain stores, online GMV live streaming sales, C-end offline consumer promotion, brand mindset influence

5,000+ Gold Diamond Buyer Club Annual Procurement Collection for Offline Channels/Distributors (Heavy Gold Invitation, Housekeeper style 1V1 Service, Customized Itinerary and Business Matchmaking Services)

20,000+ City Managers Club Annual Ordering Summit for Store Managers (Official Ordering Rewards, Brand New Product Targeted Communication, 365 Day Manager Business Empowerment Course)

10+ Mainstream online e-commerce platforms/cross-border e-commerce platforms Billion level traffic empowers Shangda to connect with store broadcasting/influencer distribution platforms, providing benefits and policy support for overseas expansion

B2C Popular Pet Owners' Happy Day

Procurement frenzy
Science popularization learning
Pet owner social interaction
Interactive entertainment
Meeting experts

Attracting global pet brands to exhibit, offering cross-border trade, technology transfer, agency partnerships, and more, empowering local brands to expand globally.

Korea
Malaysia
Thailand
Russia
Poland
America
Canada
Japan
Australia
Singapore

Overseas Partners : Beijing Political Center · Promotion by Embassies of Various Countries.
Global Resources from FPA : The most influential and leading global event in Asia.
Overseas Buyer group : Over 10+ country buyer groups to visit.
Upgrade service : Business matching, conference simultaneous interpreting, online inquiry support and high-quality guest hospitality.

Abroad
Cooperative Partner
Asian Pet Exhibition
Global Resources
Outbound Traffic
Platform Resources
Kuo Invited
National Exhibition Hall

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Attract global pet brands to participate in exhibitions, provide opportunities for cross-border trade, technology introduction, agency cooperation, etc., and help local brands expand globally.
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The Global Pet Smart Hub is creating a one-stop cross-border service area for the pet industry, offering a more open communication style and creating opportunities for brands and stores to answer questions face-to-face with cross-border platforms.